Segmentation, Revenue Management and Pricing Analytics
Mark (University of South Carolina, Columbia, USA) Ferguson, Tudor (University of Groningen, Netherlands) Bodea
Taylor & Francis Ltd, 2014
256,95 €On orderDelivery: 2-3 weeks
This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
- ISBN-13
- 9780415898324
- ISBN-10
- 0415898323
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-03-20
- Pages
- 266
- Dimensions
- 183x253x21
- Weight
- 622