Marketing without Advertising
Emilio Morales, Joseph (West Liberty University, USA) Scarpaci
Taylor & Francis Ltd, 2011
317,25 €On orderDelivery: 2-3 weeks
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
- ISBN-13
- 9780415896986
- ISBN-10
- 0415896983
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-12-21
- Pages
- 252
- Dimensions
- 235x165x19
- Weight
- 468