Global Issues in Pharmaceutical Marketing
Lea (Concordia University, Canada) Prevel Katsanis
Taylor & Francis Ltd, 2015
137,95 €On orderDelivery: 2-3 weeks
This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.
- ISBN-13
- 9780415895323
- ISBN-10
- 0415895324
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-07-24
- Pages
- 192
- Dimensions
- 255x206x22
- Weight
- 430