Branding in Governance and Public Management
E.H. Klijn, Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
Taylor & Francis Ltd, 2011
259,95 €On orderDelivery: 2-3 weeks
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
- ISBN-13
- 9780415885171
- ISBN-10
- 0415885175
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-12-22
- Pages
- 188
- Dimensions
- 236x166x15
- Weight
- 384