Consumer Behavior Knowledge for Effective Sports and Event Marketing
Taylor & Francis Ltd, 2010
259,95 €On orderDelivery: 2-3 weeks
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
- ISBN-13
- 9780415873574
- ISBN-10
- 0415873576
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-10-06
- Pages
- 348
- Dimensions
- 229x152x
- Weight
- 800