An Introduction to Social Media Marketing
Alan Charlesworth
Taylor & Francis Ltd, 2014
107,95 €On orderDelivery: 2-3 weeks
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
- ISBN-13
- 9780415856171
- ISBN-10
- 0415856175
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-11-20
- Pages
- 250
- Dimensions
- 233x155x14
- Weight
- 390