Consumer-Citizens of China
Kelly Tian, Lily (University of Alaska, Fairbanks, USA) Dong
Taylor & Francis Ltd, 2013
72,75 €On orderDelivery: 2-3 weeks
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
- ISBN-13
- 9780415854627
- ISBN-10
- 0415854628
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-04-15
- Pages
- 176
- Dimensions
- 232x151x28
- Weight
- 292