Marketing and the Common Good
Taylor & Francis Ltd, 2013
234,50 €On orderDelivery: 2-3 weeks
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
- ISBN-13
- 9780415828826
- ISBN-10
- 0415828821
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-07-11
- Pages
- 328
- Dimensions
- 236x173x25
- Weight
- 656