The Language of Branding
David (City University of New York, USA) Luna, Dawn (Fordham University, USA) Lerman, Robert J. (Weinman Schnee Morais, Inc., USA) Morais
Taylor & Francis Ltd, 2017
89,95 €On orderDelivery: 2-3 weeks
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
- ISBN-13
- 9780415806749
- ISBN-10
- 0415806747
- Publisher
- Taylor & Francis Ltd
- Year
- 2017
- Publication date
- 2017-12-13
- Pages
- 160
- Dimensions
- 154x228x10
- Weight
- 262