Interactive Marketing
Christopher (Queen Mary, University of London, UK) Miles
Taylor & Francis Ltd, 2010
259,95 €On orderDelivery: 2-3 weeks
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
- ISBN-13
- 9780415801713
- ISBN-10
- 0415801710
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-03-18
- Pages
- 244
- Dimensions
- 235x154x19
- Weight
- 482