Sustainable Marketing of Cultural and Heritage Tourism
Deepak Chhabra
Taylor & Francis Ltd, 2010
259,95 €On orderDelivery: 2-3 weeks
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
- ISBN-13
- 9780415777049
- ISBN-10
- 0415777046
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-04-19
- Pages
- 256
- Dimensions
- 240x166x20
- Weight
- 518