The Routledge Companion to Contemporary Brand Management
Taylor & Francis Ltd, 2016
392,75 €On orderDelivery: 2-3 weeks
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
- ISBN-13
- 9780415747905
- ISBN-10
- 0415747902
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-07-13
- Pages
- 616
- Dimensions
- 183x253x40
- Weight
- 1230