Word of Mouth and Social Media
Taylor & Francis Ltd, 2014
157,50 €On orderDelivery: 2-3 weeks
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.
- ISBN-13
- 9780415743808
- ISBN-10
- 041574380X
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-07-23
- Pages
- 176
- Dimensions
- 182x253x16
- Weight
- 454