On the Marketisation and Marketing of Higher Education
Taylor & Francis Ltd, 2013
157,50 €On orderDelivery: 2-3 weeks
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.
- ISBN-13
- 9780415725637
- ISBN-10
- 0415725631
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-11-11
- Pages
- 240
- Dimensions
- 253x173x18
- Weight
- 564