Historical Research in Marketing Management
Taylor & Francis Ltd, 2016
157,50 €On orderDelivery: 2-3 weeks
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
- ISBN-13
- 9780415724630
- ISBN-10
- 0415724635
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-06-01
- Pages
- 228
- Dimensions
- 178x253x21
- Weight
- 568