Trust, Power and Public Relations in Financial Markets
Clea (Goldsmiths College, UK) Bourne
Taylor & Francis Ltd, 2016
283,95 €On orderDelivery: 2-3 weeks
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.
- ISBN-13
- 9780415719216
- ISBN-10
- 0415719216
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-12-15
- Pages
- 160
- Dimensions
- 162x241x15
- Weight
- 398