The Marketing Book
Taylor & Francis Ltd, 2016
128,95 €On orderDelivery: 2-3 weeks
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
- ISBN-13
- 9780415703772
- ISBN-10
- 0415703778
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-04-26
- Pages
- 616
- Dimensions
- 245x189x36
- Weight
- 1272