Promotional Culture and Convergence
Helen (University of East London, UK) Powell
Taylor & Francis Ltd, 2013
82,95 €On orderDelivery: 2-3 weeks
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.
- ISBN-13
- 9780415672801
- ISBN-10
- 0415672805
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-04-11
- Pages
- 256
- Dimensions
- 232x158x13
- Weight
- 392