The Evolution of Integrated Marketing Communications
Taylor & Francis Ltd, 2011
259,95 €On orderDelivery: 2-3 weeks
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
- ISBN-13
- 9780415668927
- ISBN-10
- 0415668921
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-04-28
- Pages
- 142
- Dimensions
- 253x183x13
- Weight
- 420