Advertising, the Media and Globalisation
John (University of Melbourne, Australia) Sinclair
Taylor & Francis Ltd, 2012
259,95 €On orderDelivery: 2-3 weeks
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
- ISBN-13
- 9780415668828
- ISBN-10
- 0415668824
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-04-19
- Pages
- 168
- Dimensions
- 234x156x
- Weight
- 470