Marketing of Tourism Experiences
Taylor & Francis Ltd, 2012
87,25 €On orderDelivery: 2-3 weeks
This book examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art. This book was published as a special issue in Journal of Hospitality Marketing & Management.
- ISBN-13
- 9780415641227
- ISBN-10
- 0415641225
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-05-30
- Pages
- 284
- Dimensions
- 245x173x17
- Weight
- 536