The Global News Challenge
Anne (University of Oxford, UK) Geniets
Taylor & Francis Ltd, 2013
259,95 €On orderDelivery: 2-3 weeks
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
- ISBN-13
- 9780415640664
- ISBN-10
- 0415640660
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-04-04
- Pages
- 188
- Dimensions
- 236x159x17
- Weight
- 428