Improving the Performance of Sponsorship
Ardi (Henley Business School, UK) Kolah
Taylor & Francis Ltd, 2015
113,25 €On orderDelivery: 2-3 weeks
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
- ISBN-13
- 9780415637893
- ISBN-10
- 0415637899
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-06-23
- Pages
- 350
- Dimensions
- 236x158x19
- Weight
- 480