Multicultural Perspectives in Customer Behaviour
Taylor & Francis Ltd, 2012
259,95 €On orderDelivery: 2-3 weeks
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
- ISBN-13
- 9780415628907
- ISBN-10
- 0415628903
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-06-18
- Pages
- 171
- Dimensions
- 253x180x19
- Weight
- 494