Marketing for Cultural Organizations
New Strategies for Attracting Audiences - third edition
Kolb, Bonita M. (Lycoming College, USA)
Taylor & Francis Ltd, 2013
107,95 €On orderDelivery: 2-3 weeks
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
- ISBN-13
- 9780415626972
- ISBN-10
- 0415626978
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-06-24
- Pages
- 190
- Dimensions
- 229 x 155 x 11
- Weight
- 300