Classical Rhetoric and Modern Public Relations
Charles Marsh
Taylor & Francis Ltd, 2012
259,95 €On orderDelivery: 2-3 weeks
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
- ISBN-13
- 9780415626002
- ISBN-10
- 0415626005
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-10-16
- Pages
- 208
- Dimensions
- 233x153x16
- Weight
- 412