Marketing of Tourism Experiences
Taylor & Francis Ltd, 2009
259,95 €On orderDelivery: 2-3 weeks
This book examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art. This book was published as a special issue in Journal of Hospitality Marketing & Management.
- ISBN-13
- 9780415567589
- ISBN-10
- 0415567580
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-12-07
- Pages
- 284
- Dimensions
- 251x177x21
- Weight
- 690