Handbook of Tourist Behavior
Taylor & Francis Ltd, 2012
96,95 €On orderDelivery: 2-3 weeks
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
- ISBN-13
- 9780415542814
- ISBN-10
- 0415542812
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-02-23
- Pages
- 268
- Dimensions
- 226x164x16
- Weight
- 420