Strategy for Sustainable Competitive Advantage
Ian (University of Plymouth, UK) Chaston
Taylor & Francis Ltd, 2012
69,75 €On orderDelivery: 2-3 weeks
The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
- ISBN-13
- 9780415522748
- ISBN-10
- 0415522749
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-02-27
- Pages
- 314
- Dimensions
- 235x162x21
- Weight
- 552