Consumer Behavior Analysis
Taylor & Francis Ltd, 2013
259,95 €On orderDelivery: 2-3 weeks
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Management.
- ISBN-13
- 9780415519205
- ISBN-10
- 0415519209
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-03-28
- Pages
- 272
- Dimensions
- 252x180x21
- Weight
- 652