Global Political Marketing
Taylor & Francis Ltd, 2011
82,95 €On orderDelivery: 2-3 weeks
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
- ISBN-13
- 9780415500463
- ISBN-10
- 041550046X
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-09-15
- Pages
- 320
- Dimensions
- 232x157x18
- Weight
- 454