Interpreting Consumer Choice
Gordon (Cardiff University, UK) Foxall
Taylor & Francis Ltd, 2009
259,95 €On orderDelivery: 2-3 weeks
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
- ISBN-13
- 9780415477604
- ISBN-10
- 0415477603
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-08-19
- Pages
- 186
- Dimensions
- 235x157x17
- Weight
- 404