Managing Service Firms
Per Skalen
Taylor & Francis Ltd, 2010
82,95 €On orderDelivery: 2-3 weeks
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
- ISBN-13
- 9780415473262
- ISBN-10
- 0415473268
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-04-12
- Pages
- 198
- Dimensions
- 236x160x20
- Weight
- 454