Qualitative Research Methods in Public Relations and Marketing Communications
Christine (Murdoch University, Australia) Daymon, Immy (University of Bournemouth, UK) Holloway
Taylor & Francis Ltd, 2010
317,25 €On orderDelivery: 2-3 weeks
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
- ISBN-13
- 9780415471176
- ISBN-10
- 0415471176
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-08-24
- Pages
- 416
- Dimensions
- 236x164x29
- Weight
- 768