Marketing the Sports Organisation
Alain Ferrand, Scott McCarthy
Taylor & Francis Ltd, 2008
101,75 €On orderDelivery: 2-3 weeks
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
- ISBN-13
- 9780415453301
- ISBN-10
- 0415453305
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-08-20
- Pages
- 320
- Dimensions
- 234x156x
- Weight
- 476