Accounting for Goodwill
Andrea (University of Verona, Italy) Beretta Zanoni
Taylor & Francis Ltd, 2009
392,75 €On orderDelivery: 2-3 weeks
Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.
- ISBN-13
- 9780415451499
- ISBN-10
- 0415451493
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-05-12
- Pages
- 196
- Dimensions
- 229x152x
- Weight
- 550