Cross-Cultural Marketing
Dawn Burton
Taylor & Francis Ltd, 2008
107,75 €On orderDelivery: 2-3 weeks
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
- ISBN-13
- 9780415448932
- ISBN-10
- 041544893X
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-11-20
- Pages
- 328
- Dimensions
- 231x156x18
- Weight
- 494