Marketing and Social Construction
Chris Hackley
Taylor & Francis Ltd, 2007
90,95 €On orderDelivery: 2-3 weeks
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
- ISBN-13
- 9780415439695
- ISBN-10
- 0415439698
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-03-26
- Pages
- 234
- Dimensions
- 234x156x
- Weight
- 430