Managing and Marketing Radical Innovations
Birgitta (Turku School of Economics, Finland) Sandberg
Taylor & Francis Ltd, 2008
259,95 €On orderDelivery: 2-3 weeks
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
- ISBN-13
- 9780415433075
- ISBN-10
- 041543307X
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-02-07
- Pages
- 288
- Dimensions
- 241x161x23
- Weight
- 554