Advertising and New Media
Christina (Queensland University of Technology, Australia) Spurgeon
Taylor & Francis Ltd, 2007
259,95 €On orderDelivery: 2-3 weeks
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
- ISBN-13
- 9780415430340
- ISBN-10
- 0415430348
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-10-31
- Pages
- 144
- Dimensions
- 234x156x
- Weight
- 360