Global Political Marketing
Taylor & Francis Ltd, 2009
259,95 €On orderDelivery: 2-3 weeks
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
- ISBN-13
- 9780415427227
- ISBN-10
- 0415427223
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-10-08
- Pages
- 320
- Dimensions
- 241x163x23
- Weight
- 606