Marketing Discourse
Markus Fellesson, Martin (Swedish School of Economics and Business Administration, Finland) Fougere, Per (Stanford University, USA) Skalen
Taylor & Francis Ltd, 2007
259,95 €On orderDelivery: 2-3 weeks
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
- ISBN-13
- 9780415416696
- ISBN-10
- 0415416698
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-20
- Pages
- 204
- Dimensions
- 178x222x17
- Weight
- 540