Facets of Corporate Identity, Communication and Reputation
Taylor & Francis Ltd, 2008
99,75 €On orderDelivery: 2-3 weeks
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
- ISBN-13
- 9780415405287
- ISBN-10
- 0415405289
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-04-09
- Pages
- 252
- Dimensions
- 234x155x15
- Weight
- 390