Routledge Handbook of Sports Sponsorship
Alain (University of Lyon, France) Ferrand, Andreu (L'Institut Nacional d’Educacio Fisica de Catalunya, Barcelona, Spain) Camps i Povill, Luiggino (LT Sports Management Consultancy, Lausanne, Switzerland) Torrigiani
Taylor & Francis Ltd, 2006
139,50 €On orderDelivery: 2-3 weeks
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
- ISBN-13
- 9780415401111
- ISBN-10
- 0415401119
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-11-17
- Pages
- 288
- Dimensions
- 246x176x19
- Weight
- 524