Competing in Emerging Markets
Taylor & Francis Ltd, 2007
125,95 €On orderDelivery: 2-3 weeks
Given the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firmconduct in these markets.
- ISBN-13
- 9780415399500
- ISBN-10
- 0415399505
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-10-19
- Pages
- 276
- Dimensions
- 180x254x19
- Weight
- 516