Fundamentals of Marketing
Marilyn Stone
Taylor & Francis Ltd, 2006
133,50 €On orderDelivery: 2-3 weeks
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
- ISBN-13
- 9780415370974
- ISBN-10
- 0415370973
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-12-21
- Pages
- 512
- Dimensions
- 245x186x31
- Weight
- 1048