A Reader in Marketing Communications
Taylor & Francis Ltd, 2005
107,75 €On orderDelivery: 2-3 weeks
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
- ISBN-13
- 9780415356497
- ISBN-10
- 0415356490
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-12-08
- Pages
- 296
- Dimensions
- 246x174x
- Weight
- 540