Brand Culture
Taylor & Francis Ltd, 2005
283,95 €On orderDelivery: 2-3 weeks
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
- ISBN-13
- 9780415355988
- ISBN-10
- 0415355982
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-11-24
- Pages
- 224
- Dimensions
- 234x156x
- Weight
- 440