Brand Hollywood
Paul (University of Nottingham, UK) Grainge
Taylor & Francis Ltd, 2007
78,25 €On orderDelivery: 2-3 weeks
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
- ISBN-13
- 9780415354059
- ISBN-10
- 0415354056
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-10-30
- Pages
- 224
- Dimensions
- 234x158x17
- Weight
- 350