The Pricing and Revenue Management of Services
Irene C.L. (University of Exeter, UK) Ng
Taylor & Francis Ltd, 2007
259,95 €On orderDelivery: 2-3 weeks
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
- ISBN-13
- 9780415350778
- ISBN-10
- 0415350778
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-07-26
- Pages
- 208
- Dimensions
- 234x156x
- Weight
- 540